Yahoo, Ask & Live Promotions
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Yahoo LogoAsk.com LogoLive.com Logo

Google may have the biggest slice of the cake when it comes to searches and search visitors but there are some other key players in the market that shouldn't be overlooked when considering an online marketing campaign. Yahoo for example has been around a lot longer than Google and still has a great deal of popularity, Ask.com has a good target demographic and Live is the new service from Microsoft.

Promotions that ignore the other key players are not necessarily getting the best value or quality visitors, understanding the strengths of each of these providers is key.

>Introduction

Targetting the right kind of campaign or the right technology at these providers will garner good results and lead to potentially higher quality visitors. Templar understand their strengths and can select the right campaign for our clients for the highest ROI.

Overview | Process | Return on Investment | More Information |
Overview

Promotion to each provider is a question of what they offer and where their strengths are as you would imagine.

Each provider offers similar listing options to Google, with regular and sponsored (Pay Per Click) links - some offer other types of marketing opportunities.

Yahoo
Is still viewed as being more traditional in the way it ranks sites and provides services.

Ask.com
Still has a unique and interesting demographic and is more of a niche provider than the other big players.

Live.com
Is Microsofts new search offering which is powering MSN and is arguably the most technological aware search engine.

Process

The diagram below shows a traditional SEO campaign process - from conception to delivery at Yahoo and MSN.

Return on Investment - Our Stats package is provided with realtime reporting allowing you to see how sucessful each key phrase and exactly what each visitor is doing for you.
More Information

If you'd like to find out more please click the 'Request a Contact' link below or visit our Contact Us page.

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>Extras